Delta County Tourism had grown accustom to free design. They purchased space and then they asked for free design. Well, you know what they say about getting what you pay for? Delta County was spending money, but saw little return or measurable numbers. 

 

Hamm Design Company entered and offered a comprahensive design plan that could be moved across multiple medias and begin the process of branding Delta County. We focused on outdoor adventure because Delta County is located on the Western Slope of Colorado, you know, the part most people don't go to.

 

We showed them how we could move the design from spring, to winter, to fall, and we showed how the design would give any person an idea of all that could be done if they visited Delta County. 

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During the pandemic Delta County was one of only four counties in Colorado that actually saw tourism spending improve. The trend has continued as Delta County has witnessed a 50% increase in tourism each of the past two years. I guess you do get what you pay for.